Blair, Serena, and even Chuck became style icons, influencing trends in high schools everywhere. The girls, identified as Blair, wore headbands and tights, while self-appointed Serenas favored boho-chic pieces.
“Businessmen, designers, and trend consultants say Gossip Girl … is one of the biggest influences young women spend,” the new York Times Bloomingdale’s fashion director reported in 2008, stating that the show had a “profound impact on retail”.
And even top-class designers, like Chanel, wanted to be part of the crowd.
“Everyone wanted to be a part of it,” Daman told fashion. “Since there were a lot of paparazzi and girls were constantly being shot in the street holding their Chanel bags or their Fendi bags or their Chloé shoes and they were getting editorial attention from that, everyone jumped on the bandwagon.”
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