Why did Google buy Fitbit and what happened next?

Fitbit has been in the fitness wearable business for a long time, and with the help of Google, it may be able to do even more in the future.

Google Confirmed in January 2021 that it has finally completed its acquisition of the wearable fitness giant Fitbit, It’s been more than a year since Google first announced the planned acquisition of the brand. Now that the deal is in place, some may be worried about the fitness-focused company’s future. after all, Fitbit pioneers the fitness tracker industry and enjoys a global community of users. On its own, Fitbit pushed the limits of what a wrist-worn fitness tracker could do, but now that it has access to a wide array of Google’s resources, it may be able to do even more in the future.

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Fitbit was founded in 2007 by James Park and Eric Friedman, who dreamed of creating wearable devices that use health sensors. In 2009, Fitbit launched its first device, known simply as Fitbit. It was a wireless device that could be clipped to clothing and could track the wearer’s movement, sleep, and the number of calories burned. Within a span of about ten years, Fitbit went from two entrepreneurs looking to find investors to a multi-billion dollar company.

related: Google Assistant comes to Fitbit smartwatch: What can users do with it?

In November 2019, Google pays $2.1 billion to acquire famous fitness tracking company, However, the deal is under investigation, including an investigation into whether it can advance Google’s market position in advertising if it chooses to use Fitbit’s data to further personalize ads. Both Fitbit and Google have said that user data will not be used for targeting ads. Instead of focusing on the advertising angle, Google’s rationale for the Fitbit deal Much more exciting.

The rationale behind Google’s Fitbit purchase

Fitbit Versa 3.  using voice assistant

This isn’t the first time Google has forayed into the smartwatch industry. In January 2019, Google bought smartwatch technology from Fossil and hired some of the engineers to build it. Google has a reputation for buying companies and absorbing their technologies, so questions about why Google acquired Fitbit are valid.

There are a number of reasons why it made sense for Google to buy the Fitbit. Fitbit to help grow Google’s presence with health/wellness wearables, Similarly, Google’s support will help Fitbit make its fitness wearables better than ever. Google has the more advanced smartwatch chops with Wear OS, Fitbit is a specialist with health tracking, and the combination of those two things makes Google a success.

We’re already seeing the impact of Google’s Fitbit deal

Google Pixel Watch Official Image 2

By 2022, the effects of Google’s Fitbit acquisition are more apparent than ever. Starting in February 2021, Google began selling Fitbits along with its other hardware. Simply visit the Google Store website, click the ‘Watch’ section, and you can buy any of Fitbit’s existing wearables — including the original Fitbit Inspire 2 tracker and the flagship Fitbit Sense smartwatch. Everything is still clearly branded as a Fitbit gadget, but it’s clear that those devices are now part of the Google family.

related: Google is now ready to take on Apple with the new Pixel Watch

However, perhaps even more remarkable How Google will use Fitbit tracking on the upcoming Pixel Watch, The Pixel Watch garnered a lot of attention when Google unveiled it at Google I/O in May 2022. Along with the confirmation of its design and Fall 2022 release date, Google also announced that the Pixel Watch will be fully integrated with the Fitbit ecosystem – including a Fitbit one. app on the Pixel Watch and the ability to sync that data with the Fitbit smartphone app. Furthermore, earlier leaks of the Pixel Watch have shown it to be using the same health sensor as the Fitbit Lux and Fitbit Charge 5. This means we can expect all-day activity tracking, 24/7 heart rate monitoring, cardio fitness levels, and more. ,

What’s in the future for Google and Fitbit?

Fitbit Inspire 2 next to iPhone with Fitbit app

And that’s what we just saw about the Google and Fitbit deal. As the months and years go by, it will become more and more influential. For its part, Fitbit has confirmed that it is working on its own Fitbit-branded smartwatch that will run Wear OS 3. It’s unclear when that smartwatch will launch, but we do know that the Fitbit Wear OS wearable is coming at some point.

it would also be interesting to see What role does Fitbit play in the rest of the Google ecosystem, For now, Fitbit and Google Fit will exist alongside each other as two separate platforms. However, it’s not hard to imagine that Google will eventually discontinue Google Fit and rely solely on Fitbit. Google It has smartwatch technology, Fitbit has its health expertise, and we’ll likely see those two things come together for some time to come.

next: Fitbit Charge 5 Vs. fitbit sense

Source: Google

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