SS Rajamouli and PVR collaborate for a first of its kind collaboration; PVR will now be referred to as PVRRR : Bollywood News – Bollywood Hungama

One of the most successful filmmakers of Indian cinema – SS Rajamouli and the country’s biggest cinema exhibitor PVR have collaborated for the much awaited action drama, a first of its kind. RRR Featuring Ram Charan, NTR Jr, Ajay Devgn and Alia Bhatt, is scheduled to release worldwide on January 7, 2022.

For the first time in the history of world cinema, the largest multiplex chain operator – PVR has decided to change its brand identity and logo to the name of the film. RRR. From today PVR will now be called ‘PVRRR’. Announcing the same, filmmakers SS Rajamouli and Ajay Bijli – Chairman and Managing Director PVR Ltd. unveiled the new ‘PVRRR’ logo in front of the gathered media and talked about this unique and never before heard film association.

Following the unveiling of the logo, the PVR team launched the special ‘PVRRR Promo’ which will be played at all PVR multiplex chains across the country. Media personnel got a big surprise as they watched an exclusive teaser of India’s biggest action-drama RRR. Needless to say, the impressive teaser was highly appreciated by the media fraternity with whistles, cheers and uproar.

Commenting on the initiative, Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd. said, “RRR It is one of the biggest, most expensive and much awaited films of 2022. We are proud to be associated with this bigger-than-life spectacle, helmed by SS Rajamouli and considered yet another game-changer in the film business. I am sure this initiative will be able to generate good buzz for ‘RRR’ and will create great hope among the movie buffs.”

Echoing the same sentiment, Mr. SS Rajamouli said, “I am really happy that theaters are reopening, as I believe the magic of cinema is truly rejoiced in theatres. We are happy That RRR Will release in cinemas in January next year and what better way to associate with PVR than to announce it which is now PVRRR.”

Set in pre-independence India, the film is a fictional tale on the youthful days of famous freedom fighters, Komaram Bheem and Alluri Sitaramaraju. India’s biggest multi-starrer, Ram Charan, stars NTR Jr with Ajay Devgn and Alia Bhatt. The project is directed by SS Rajamouli, who was also the mastermind behind the record breaking bahubali Chain.

Pen Studios has acquired theatrical distribution rights throughout North India and has also purchased worldwide electronic rights for all languages. Pen Marudhar will distribute the film in the North Territory.

RRR will hit the screens worldwide on 7 January 2022.

Read also: Gangubai Kathiawadi Vs RRR: Will Alia Bhatt and Ajay Devgn’s two films release in the same week?

more pages: rrr box office collection

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