Following BTS’s comic “Save Me” on the webtoon, Naver Corp, South Korea’s top portal operator, is now expanding to create more new and original content by collaborating with HYBE Company, the agency of K-pop sensation-BTS.
According to the Yonhap tabloid, Webtoon Entertainment said they will create a number of locally produced web comics and intellectual property content based on BTS and other K-pop artists under their management company, Hybe Company. In an online press conference, CEO Kim Joon-koo said, “We aim to expand and grow our storytelling content to the core of the entertainment industry through collaborations with global content firms.”
He also said that they will primarily focus on digital comics whose demand is increasing as they are being extensively adapted into movies and TV shows by global video streaming service platforms like Netflix.
The company also revealed that American comics giant DC Entertainment will be a partner in the venture. Webtoon was acquired in 2004 by Naver Corp. It was launched in 2014, but expanded globally in 2014. Naver merged Never Webtoon Studio and Wattpad Studio to form Wattpad Webtoon Studio, considered the largest global web novel platform, which Naver acquired in May.
There are over 6 million creators registered with the platforms, with the monthly average users of both platforms exceeding 167 million.
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