MyGlam, India’s fastest growing DTC beauty and personal care brand, launched its first national TVC around the message ‘Tell MyGlam what you want’. The campaign features newly appointed brand ambassador and investor Shraddha Kapoor. Over the years, MyGlamm has built a platform for women to share their beauty stories and wish lists and create products inspired by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell brands what they want and thus transform the entire experience of women buying beauty products in India.
The campaign highlights the importance of women actively participating in the creation of products that meet the specific beauty needs that they have. The film features a secret but playful conversation between Shraddha Kapoor and a mystery showrunner, who talks about how they know what her glow is, which lipstick suits her best, which gets her partner’s attention. Drew who asks who she is talking to, who is actually MyGlamm. . The film lets consumers know how they can share their beauty needs with the brand. TVC establishes a very simple fact that being the best listener for women is what women love to hear through a funny drama on MyGlam. It represents the expression of the main campaign message – ‘tell myglam what you want’. The range of products offered by MyGlam to consumers cut across makeup, skincare and personal care, all of which are aesthetically displayed in the film – highlighting a small but important role of products in women’s everyday lives. does.
The campaign identifies the women of MyGlamm who are today’s millennial women, where they are as playful and effortless as they are assertive and creative, as feminine and beautiful as they are bold and confident.
For MyGlamm, the consumer is central to the brand’s philosophy and its primary objective is to create a universe that celebrates it. This universe is powered by a unique asset called MyGlammXO Insider, a joint loyalty program by MyGlamm and POPxo which is a platform where women can tell us about the beauty products of their dreams. From makeup to skincare, every woman wants products that tell her own story and as a brand, MyGlamm is a sounding board that listens to consumers telling them what they want from their beauty products to our research laboratories around the world and brings to them products that are innovative, highly efficacious, and made for you with the best formulas best suited to meet the beauty needs of millions of women. Embrace a new world of beauty redefined by MyGlamm. my beauty. my way!
Commenting on the campaign, Apratim Majumdar, CMO, MyGlam says, “I am very excited about this campaign. It gives us an opportunity to take our platform to more people and impact positively, in a small way. way, in her beauty journey. In a world that is becoming more polarized by the day, we want to tell the story of our inclusivity and hope to inspire people to tell their stories.”
Actress Shraddha Kapoor commented, “I am really excited to be a part of MyGlam’s first TVC. I deeply resonate with the brand’s philosophy and their unique approach towards creating products that are sought after by women in this campaign. Through MyGlam Eye, I look forward to understanding and fulfilling the beauty needs of my fans and followers.”
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