How Disney made Beauty and the Beast a movie adults wanted to see

The team behind Beauty and the Beast discuss how Disney made the 1991 animated classic a movie that both kids and adults will want to see.

The Team Behind Disney’s Origins beauty and the Beast shows how adults were tempted to watch the film along with young audiences. The 1991 animated musical was a phenomenal success, grossing $440 million at the box office and becoming the first animated film to receive an Academy Award nomination for Best Picture. Its success was followed nearly 26 years later by the release of its live-action remake, which grossed an astonishing $1.2 billion at the worldwide box office.

Original, directed by Gary Trousdale and Kirk Wise beauty and the Beast was the third film born out of Disney’s so-called Renaissance period, which saw the creation of other iconic like animation the little Mermaid, aladdin, king lion, And tarzan, Based on the classic 1756 story by Jean-Marie Leprince de Beaumont, beauty and the Beast Belle (voiced by Paige O’Hara), an adventure-seeking young woman who exchanges her freedom for the safety of her father and unknowingly destroys the humanity within her supposed jailer, the Beast. searches.

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addressing the success of the iconic Disney Animation during an interview with heartback team beauty and the Beast Discussed how older audiences were also attracted to watch the film. After referencing a stellar review for the picture at a New York Film Festival screening, distribution chairman Dick Cook revealed that former Disney studio president Jeffrey Katzenberg became “Not only fearless but crazy about marketing the film to adults.Stating that every piece of promotional material needed to be refined, campaign strategist Terry Press said that the film’s poster belle dance with animal purposefully looked at”Adult,“Add, “You could replace the live-action ones in that poster and feel exactly the same thing, romanticism.,

Some Paranormals of Disney’s Renaissance Era, Beauty and the Beasts A more mature presentation would have helped cement it for consideration of the Academy Awards committee. To date, only two other animated films (UP And toy Story 3), has been awarded a Best Picture nomination ever. Both paintings certainly had a similar element of maturity, featuring older characters and more serious subjects, which may have contributed to their nominations.

Although Disney. Has produced several major titles since the creation of beauty and the Beast in 1991, the film undoubtedly acted as a turning point for the studio. showcasing the company’s filmmaking potential beyond a child-centered audience, as well as showing that it is possible to create something that is equally appealing to all ages, beauty and the Beast Disney sure likes to be on the road to success with big franchises star wars And Miracle, So, while the live-action remake produced in 2017 may have attracted a new generation with the story beauty and the BeastThe ’90s classic will continue to have a lasting impact on Disney as a whole.

More: How the Disney Renaissance Changed Disney Princesses for the Worse

Source: THR

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