Eurosport India, the go-to destination for passionate sports fans and Discovery+, India’s first all-in-one real-life entertainment streaming app, establishes a foothold in its motorsports programming by inducting Bollywood superstar and MotoGP™ enthusiast John Abraham as India’s ambassador. Makes it stronger. Their flagship motorsport asset – MotoGP™. John, himself a MotoGP enthusiast, will be seen promoting MotoGP to a wider audience as his face in India through Eurosport’s campaign – “MotoGP, Race Lagte Hai”.
Eurosport India, currently boasts of an unparalleled depth in global motorsports programming for Indian motorsports fans with prestigious properties such as the FIA Formula 2 Championship, W Series, Nascar, IndyCar Series and Bennetts British Superbike Racing. Grand Prix motorcycle racing, known worldwide as MotoGP, is a major class of motorcycle road racing events held on a road circuit and sanctioned by the Fédération Internationale de Motocyclisme (FIM). Eurosport India with Discovery+ has live and exclusive broadcast rights for all three major segments namely: Moto 2, Moto 3, and Moto GP for its Indian audience. Prior to the association, John has shared the stage with MotoGP™ legend “The Doctor”-Valentino Rossi and has repeatedly participated in several MotoGP™ races.
“It is a proud moment for any fan to be the Ambassador of India, and it is indeed a moment of reckoning for me. I am delighted that through this association I am not only expressing my love for MotoGP™ to all motorsport fans out there. but also helps many others to understand the finer nuances of a highly technical and skill-oriented sport. I have been a fan of motorsports for the last 25 years and I can only thank Eurosport India for giving me added to MotoGP as his friend, who I have been able to follow religiously. I am confident that my association with Eurosport India will only bring the sport of MotoGP closer to the hearts of millions of Indian motorsport fans, Said John Abraham, an avid MotoGP fan and multi-talented celebrity.
Commenting on this collaboration, Mrs. Megha Tata, Managing Director, Discovery Inc., South Asia, said, “Discovery Networks has always believed in creating vibrant communities and the inclusion of John Abraham as India’s ambassador for MotoGP has been a great success. Just a step in the direction. Motorsport still has a long way to travel as a mainstream sport in India and we couldn’t find a better fan of MotoGP than John Abraham, who is an avid motorsports fan for his favorite rider We are thrilled to begin this partnership and with John’s partnership we are confident that we will take this pure sport to greater heights in the years to come.”
Mr. Vijay Rajput, Senior Vice President – Affiliate Sales & Product Distribution, Asia-India Sales & Distribution, Discovery Inc. and Head of Eurosport India said, “Indians across the country love superbikes and racing but motorsports is still very community-centric, concentrated in certain niches, resulting in a large part of the country still being the largest global motorcycle rider. Race Event – The thrill and excitement of MotoGP cannot be overstated.Through this power-packed campaign, ‘MotoGP, Race Lagate Hain’, we at Eurosport India, along with MotoGP fan John Abraham, aim to expand our reach across the country. as well as fostering more conversation about the excitement and competition of sport. Like our unparalleled depth in motorsport programming, John’s depth and understanding of motorsports and MotoGP™ are second to none in this country and so we Convinced of very fruitful results from this association.”
India is known for its love for motorcycles and over the years has developed into a strong market for superbikes and over 500 cc two wheeler market, resulting in Yamaha’s R15 being co-opted for its transmission in India. Presenter is included as sponsor.
The campaign will have a comprehensive promotional plan across all platforms including radio, OOH and digital. While digital and social media will be key drivers for interacting and discussing with John through interesting content videos, Eurosport is also giving enthusiastic followers a chance to win exclusive motorsports merchandise signed by our MotoGP friend John Abraham.
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